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Marketing is the art of creating value: Why modern strategies are based on added value. In the business world, marketing is often mistakenly considered synonymous with loud advertising, pushy sales pitches, or manipulative tactics. But this view is outdated. Modern, successful marketing…
The Digital Self: What happens when our double moves into the metaverse? More than just an avatar: The revolution of the digital twin. We all know avatars. They are our digital puppets – silent, static representations that we use in games or social media…
